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Evaluating a Name

What’s in a name, you say? Naming a company is…

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Sizzling steak on a grill
Building a Better Brand

“Sell the sizzle not the steak” is a strategy frequently…

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McDonald
Making Your Logo a Brand Advantage

Studies show that over 90% of communication is non-verbal. It’s…

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Egypt Pharaoh
Branding vs. Blather

The character of Pharaoh in the classic movie The 10…

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Tune that Name!

One of the cool things about working with new companies…

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